GambleAware owns and manages the GambleAware.co.uk brand and website which aims to promote responsibility in gambling. The website provides information to help people make informed decisions about their gambling. It helps people find out more about gambling and what responsible gambling means, to understand and recognise problem gambling, and shows them where to go for further information, help and support should you need it. Last year, the site had 1.8 million unique visitors.
Both the text “gambleaware.co.uk GAMBLE RESPONSIBLY” and the image above are registered trademarks (UK00003022599).
We are currently consulting stakeholders about a new website we plan to launch early in 2017. You are welcome to visit the beta site here and please email us at email@example.com to give us your feedback by 20 January. The existing site gambleaware.co.uk will remain operational indefinitely, so existing signs, leaflets and online advice will remain effective. Only once the new site has been evaluated as successful will we consider phasing out the old URL, and even then with at least 12 months' notice.
Our thinking behind this re-brand is available to review here.
The Licence Conditions and Codes of Practice (LCCP) Ordinary Code Provision 5.1.6 states that ‘Licensees should also follow any relevant industry code of practice on advertising, notably the Gambling Industry Code for Socially Responsible Advertising.’
That code requires that the website address should be carried legibly on all print and broadcast advertising where it is feasible, practical, and necessary to do so. Where practical operators should consider using the words ‘For more information and advice visit’ before referring to the website. The website address should also be included as a voiceover on radio ads, when sponsoring TV programmes, on landing pages for banner ads, on corporate websites and within account profiles on social media.
Once you have accepted the terms of our licence, please email firstname.lastname@example.org to request artwork.