GambleAware is an independent charity (Charity No. England & Wales 1093910, Scotland SC049433) tasked to fund research, prevention and treatment services to help to reduce gambling harms in Great Britain.

GambleAware is a commissioning and grant-making body, not a provider of services. Guided by the National Strategy to Reduce Gambling Harms, the charity’s strategic aim is to broaden public understanding of gambling harms as a public health issue and to advance the cause of harm prevention and to help those that do develop problems get the support that they need quickly and effectively.

GambleAware is at the forefront of commissioning a National Gambling Treatment Service, working with the NHS and others to help direct people to the right intervention. GambleAware has commissioned specialist treatment for gambling addiction at Central & North West London NHS Foundation Trust since 2008 and in the summer of 2019 a second specialist clinic will open in collaboration with Leeds and York Partnership NHS Foundation Trust.

GambleAware also commissions treatment in a residential setting via the Gordon Moody Association. And for those who need less intensive treatment, there is a national network of providers, led by GamCare. In 2018/19, 30,000 people received advice from the National Gambling Helpline (0808 820 133) and 9,000 people were treated. The National Gambling Helpline and its online equivalent, the National Gambling Netline, are open from 8am to midnight, seven days a week for self-referrals.

GambleAware also runs the website BeGambleAware.org which helps 2.7 million visitors a year, and signposts to a wide range of support services.

GambleAware is a Living Wage Employer.

Strategic Delivery Plan

GambleAware has published a Strategic Delivery Plan for 2018-20, which makes clear its strategic delivery priorities for the next two years.

GambleAware is working to double its annual expenditure to £16 million, taking into account recent settlement payments made by operators following Gambling Commission enforcement actions.

A core strategic aim is to collaborate with national partners such as Citizens’ Advice, Royal Society for Public Health and others to help maximise the effectiveness and efficiency in the services and activities we commission and fund. Evaluating the impact of its funding will inform future funding decisions.

Latest activity

GambleAware's recent activity includes:

  • Completed move to a fully independent Board of trustees.
  • £9.5 million in voluntary donations in 2017/18 and £5m in regulatory settlements earmarked for additional non-core activity.
  • £7.8 million pledged and received in Q1,2 & 3 of 2018/19.
  • Increased prompted awareness of GambleAware to 44%.
  • 3.75 million users of BeGambleAware.org website.


  • Completed six projects that gathered key insights into:
    • The impacts of gambling on families and the role and influence of family and parental attitudes and behaviours in gambling-related harm in young people
    • The links between gambling and homelessness
    • Patterns of play among British online gamblers on slots and other casino-style games.
  • Built capacity through funding a further PhD (at University of South Wales).
  • Commissioned evaluations of three of our recent education projects.


  • Commissioned a two-year, £1.5 million Citizens Advice partnership which will enable frontline staff across England & Wales to better identify and respond to gambling-related harms experienced by their clients, and to deliver training to other professional groups to do the same.
  • Provided a £750,000 grant to the Scottish youth charity Fast Forward to provide relevant training and resources needed by youth workers to address gambling-related harms.
  • Launched with the Royal Society for Public Health a new free access e-learning programme that assists workers in addressing risks and harms related to problematic gambling.
  • Developed and piloted with Demos resources, lesson plans and guidance for teachers to support the delivery of gambling education in schools in England and Wales.
  • Hosted first policy fair at Parliament with 20 organisations sharing views on gambling-related harms with MPs & Peers.
  • Launched #CanWeHaveOurBallBack.
  • Asked to deliver a £14 million Safer Gambling Campaign.
  • Voices radio campaign in Wales increased awareness by 14 percentage points.
  • Aberdeen Awareness Campaign increased hits from the city on website from 250 to 25,000.


  • The Secretary of State for Health and Social Care visited the NHS Problem Gambling Clinic in London to mark 10 years of helping problem gamblers, using the occasion to announce a round table to look at closer links for the national gambling treatment service with GPs and Mental Health services.
  • Announced GambleAware funding for a second NHS-hosted clinic for problem gambling in Leeds from summer 2019.
  • Secured a 3 year grant agreement with GamCare which will enable us to triple the number of people treated.
  • Public Health England discussed gambling at its annual conferences.
  • New signposting from PHE to help for gambling problems in their Every Mind Matters campaign.

GambleAware Strategy 2016-2021

GambleAware published its 5-year strategy in November 2016, reinforcing its commitment to help those suffering from gambling-related harms by funding research, education and treatment services.

The strategy reviews the charity’s objective to reduce gambling-related harms and treat those who suffer. GambleAware is seeking to increase its funding to £10m a year as it calls for all those who profit from gambling, not just the gambling industry, but also advertisers, lotteries and professional sports clubs, to contribute to research, education and treatment services. Following the appointment of Kate Lampard CBE as chair of trustees, the strategy demonstrates how the charity will act as an independent voice in a controversial field and provide sufficient help and support to those who need it.

Charity Governance Code

As an independent national charity, GambleAware is registered with and regulated by the Charity Commission for England and Wales and follows the Charity Governance Code to ensure best practice.

Read more about GambleAware's governance here.