GambleAware's charitable objects are below:

A) The prevention and treatment of gambling harms, understood as matters of health and well-being, for the benefit of the public in Great Britain, in particular for those who are most vulnerable; and,

B) Keeping people safe from gambling harms through the application of a public health model taking into account the following three levels of prevention: Primary – universal promotion of a safer environment; Secondary – selective intervention for those who may be ‘at risk’; and, Tertiary – direct support for those directly or indirectly affected by gambling disorder.