Zoe joined GambleAware in August 2018 to help develop, deliver and manage the Safer Gambling campaign, Bet Regret. Since then, her role has evolved to incorporate the wider engagement and communication requirements of GambleAware.

Zoe was previously Festival Director for London Tech Week and comes to GambleAware with an extensive background working in advertising and marketing. Zoe’s earlier roles included Managing Partner at Oystercatchers Marketing Consultancy, Managing Partner at JWT and CEO at NABS, the support organisation for the advertising and media industry.