Brigid Simmonds became Chief Executive of the British Beer and Pub Association (BBPA) in September 2009. Brigid was previously Chief Executive of the umbrella organisation Business in Sport and Leisure (BISL), from 1992 to 2009, where she represented over 100 companies including many who had gambling interests in betting, bingo, casinos and amusement machines.
She is a Vice-President of the Sport and Recreation Alliance and is also a board member of the Tourism Alliance. Brigid is married with three children and lives in London. In June 2006 she was awarded an OBE for Services to Sport.