Vision, Mission & Values

Vision: Our vision is that fewer people in Britain suffer from gambling-related harms.


We work to achieve our vision by making it our mission to:

  • Broaden public understanding of gambling-related harms, in particular as a public health issue;
  • Advance the cause of harm prevention so as to help build resilience, in particular in relation to the young and those most vulnerable to gambling-related harms; and
  • Help those who do develop gambling-related harms get the support that they need quickly and effectively.

We aim to deliver our mission by working to become the primary national ‘knowledge hub’ in relation to gambling-related harms, and an independent thought-leader and trusted expert, using evidence to speak truth to power, and giving voice to lived experience. Specifically, we will:

  • Invest in research that makes a positive and practical difference to reducing gambling-related harms in Britain;
  • Invest in education, prevention and the most effective interventions to reduce gambling-related harms in Britain within the resources available;
  • Provide information and advice about the nature of gambling, the risks associated and where to go for help if needed;
  • Reach out to vulnerable groups and communities to reduce the risk of gambling-related harms;
  • Work in partnership with other organisations, agencies and experts to help reduce the risk of gambling-related harms;
  • Contribute to the development of public policy and raise awareness of the challenges of reducing gambling-related harms.


Our values guide our behaviour and shape everything we do. We are committed to:

  • Act with integrity - we will always seek to behave with honesty, fairness and decency;
  • Be evidence-based - in the absence of evidence we will apply the precautionary principle when appropriate to fulfil our charitable purpose;
  • Maximise impact and value for money - we will always seek to work positively and strategically with stakeholders to maximise impact and value for money.